To get retailers' attention, the Gownleys printed 3,100 extra copies of the first issue and sent them out with the catalog in which they were solicited. "I was under no illusions that the comic book marketplace was dying for a comic book about a little girl," he said. Initially, Gownley self-published Amelia Rules in 2001 as single-issue comics that were sold in comics shops with his wife Karen handling marketing and promotion. I went on to talk about the Iraq war, divorce and poverty, but it was all filtered through Amelia's sensibilities." "It was an accident, but it was brilliant," he said, "because it gave me the whole hook of the series: I can deal with anything in these stories because they are told from Amelia's point of view. Then he had an inspiration: He would have Amelia talk to the audience between stories. Most comics are 32 pages, and "Freeze Tag" was only ten, so Gownley wrote a few more short stories but couldn't quite fill the gap. "He called me back a few weeks later and said 'You should self publish this,'" Gownley said. Gownley sent his first Amelia story, "Freeze Tag," to his friend Dave Roman, then an editor at Nickelodeon Magazine.
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